Lafite Rothschild Genuinely Made in China

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Rothschild Lafite Enters the China Market

Rothschild Lafite Enters the China Market

This appeared in yesterday’s Apple Daily … in a nutshell:

  • Domaines Barons de Rothschild and CITIC East China (Group) Corp. Ltd. (中信華東(集團)有限公司) will set up a joint venture to establish a winery in Penglai city, Shandong province (山東省蓬萊市)
  • The proposed vineyard will cover an area of over 25,000 square metres
  • Given the similarity in climate between Shandong province and Bordeaux, this JV may very well produce a “Grand Cru” that is made in China
  • The investment estimated to be going into this JV will be in the region of RMB 100 million!

This is crazy. GO CHINA!!!