Lafite Rothschild Genuinely Made in China

WOW! x 571904371483147143

Rothschild Lafite Enters the China Market

Rothschild Lafite Enters the China Market

This appeared in yesterday’s Apple Daily … in a nutshell:

  • Domaines Barons de Rothschild and CITIC East China (Group) Corp. Ltd. (中信華東(集團)有限公司) will set up a joint venture to establish a winery in Penglai city, Shandong province (山東省蓬萊市)
  • The proposed vineyard will cover an area of over 25,000 square metres
  • Given the similarity in climate between Shandong province and Bordeaux, this JV may very well produce a “Grand Cru” that is made in China
  • The investment estimated to be going into this JV will be in the region of RMB 100 million!

This is crazy. GO CHINA!!!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: